Privacy policy

1. Who we are and what this policy covers

Maibel Pte. Ltd., based in Singapore, is responsible for the personal data described in this policy. It covers maibel.com, quiz.maibel.com, related onboarding, waitlist and support flows, and companion services that link to this policy, including Evren. A notice supplied for a particular feature may provide additional details. This page replaces the earlier privacy summary for the Maibel website and quiz.

The information we process depends on the features you use. Taking the quiz or joining the waitlist does not by itself create a companion account, connect your Telegram account or start a live AI conversation.

For privacy questions or requests, contact our Data Protection Officer at mabel@maibel.com.

2. Information we collect

Quiz and waitlist information

If you choose to submit the signup form, we collect your email address and the quiz answers included with that submission. Answers may include a name or nickname, wellness priorities, preferred coaching style and warmth, selected habits or actions, and any goals, custom actions or constraints you choose to share.

We also keep submission and consent records, such as when the request was received, the version identifiers of the signup and answer-saving notices, the version of the quiz and the status of your confirmation email or invitation. Some older signups contain an email only; we do not describe those as containing saved quiz answers.

Companion services, onboarding and support

If you use the live companion service, we may collect your name, contact details, Telegram username or identifier, eligibility information, time zone, preferences and onboarding responses. We may also process messages, reactions, pact or habit progress, conversation summaries or memories, and support requests, feedback, bug reports or complaints.

Technical, usage and payment information

Our websites and providers may process browser or device information, network information such as IP addresses, request timestamps, delivery status, error records and service logs. Where usage measurement is enabled, it may record events such as starting or completing the quiz or viewing a screen. The quiz’s event-tracking code sends fixed event names and question numbers rather than your email or answer text.

If you make a payment, Stripe may provide transaction status, amount, currency, transaction identifiers and limited billing information. Maibel does not receive your full payment-card number.

3. When quiz information is saved

While you work through the quiz, progress and answers are stored in your browser’s session storage so you can continue within that session. A signup draft may also contain the email you entered. Browser session restoration can retain this information; restarting the quiz or clearing the relevant browser storage removes the local copy.

Completing the quiz alone does not submit a waitlist signup. Clicking “Save my spot” submits your email and quiz answers to Maibel for the purposes described in the signup notice and this policy. We currently store those submissions in Google Sheets and use Gmail to send confirmation emails. Access invitations are sent separately when access is available.

Clearing your browser does not delete information you have already submitted to Maibel. To request deletion of submitted information, contact mabel@maibel.com. Closing the page before submitting does not create a waitlist entry.

4. How we use information

We collect, use and disclose personal data for notified purposes that are reasonable for the service you choose to use, including to:

• Save your place on the waitlist, send a confirmation and contact you when access is available.
• Associate the quiz answers you submit with your signup and use them for future personalised support when you use an available Maibel service.
• Provide, authenticate and administer companion services, maintain relevant conversation context, and generate coaching responses, actions, reminders or story experiences.
• Record consent, manage duplicate submissions and delivery retries, respond to support requests and investigate technical issues.
• Monitor reliability and safety, prevent misuse, enforce applicable terms, and comply with legal obligations.
• Administer a paid beta or other service you join, including payments, participation records and refunds where applicable.

The current quiz waitlist signup is for confirmation and access-related emails. It does not enrol you in optional research or give consent to use your answers for broader model training. We will explain and request any separate choice required for optional marketing, research or other new uses.

5. AI processing and human review

Evren and other Maibel companions are AI characters, not human coaches. When you use a live companion service, generative AI and other automated systems may interpret your messages, retrieve relevant context, generate responses and apply safety or behavioural rules. AI can make mistakes or misunderstand what you share.

Authorised Maibel team members or contractors may review limited information where reasonably necessary for support, safety, quality evaluation, debugging, abuse prevention or legal compliance. Access is limited to people who need the information for an operational purpose.

Taking the quiz or saving a waitlist entry does not automatically start this live chat processing or give every platform your answers. The current quiz signup does not verify or connect a Telegram or companion account. Any later connection would happen separately during onboarding.

6. Sensitive information and model improvement

Wellness goals, constraints and conversations can reveal sensitive information about health, mental health, relationships or other personal matters. Share only what you are comfortable providing. Avoid unnecessary identifiers, passwords, financial account details or confidential information belonging to someone else.

We may process information needed to provide and personalise the services you choose, preserve continuity, carry out safety checks and investigate incidents. We do not use sensitive conversation content to train a third-party foundation model unless we clearly explain the proposed use and obtain any separate consent required by law.

If we invite you to contribute de-identified excerpts or information for optional research or broader improvement, we will provide a separate choice. De-identification reduces risk but may not remove it completely.

7. Service providers and other disclosures

We do not sell personal data. We may share information reasonably necessary to operate, secure or support the feature you use with providers such as:

• Vercel: hosting the Maibel websites and quiz signup endpoints, including related technical request information.
• Google Sheets and Gmail: storing quiz and waitlist submissions and sending operational signup emails.
• Telegram, Google Cloud and Gemini, Supabase, and Google Forms: where used for companion messaging, AI processing, service records or onboarding forms.
• Stripe: where you choose a paid service or beta.
• Selected communications, monitoring, security or support providers needed for the relevant service.

Not every provider receives every type of information. Providers may also process information independently under their own terms and privacy policies. When they process information on Maibel’s behalf, we take reasonable steps to limit processing to the services they provide.

We may disclose limited information to professional advisers, authorities or other recipients where legally required or reasonably necessary to protect rights, safety or security. A business transfer may involve personal data subject to appropriate safeguards.

8. Browser storage and website technologies

We use browser storage for quiz progress, signup drafts and relevant website preferences. Hosting, security and embedded-service providers may use cookies or similar technologies as part of their services. External resources such as fonts may send ordinary connection information to their providers when your browser loads them.

You can manage browser storage and cookies through your browser settings. Clearing browser storage does not remove submitted waitlist records or companion-service records held by Maibel.

9. Processing outside Singapore

Maibel is based in Singapore, but our providers or authorised team members may process information in other countries. Where the Singapore Personal Data Protection Act 2012 applies, we take reasonable steps to ensure that overseas recipients provide a standard of protection comparable to that required under the Act, including appropriate contractual safeguards, provider review and access controls.

10. How long we keep information

We retain personal data only for as long as reasonably necessary for the purposes described in this policy or for a business or legal obligation. This may include operating invitations, providing services to returning users, responding to requests, maintaining relevant continuity, resolving disputes, preventing misuse and meeting accounting or legal requirements.

There is no single fixed retention period for every record. Retention depends on its type, sensitivity and purpose. We will delete, anonymise or otherwise stop retaining personal data when it is no longer needed for a business or legal purpose.

You can request earlier deletion. Limited records may need to be retained for legal, safety, security or dispute-related reasons. Removal from active systems and backups may not be immediate. The quiz does not currently provide an automatic deletion button; requests are handled through our privacy contact.

11. Security and incidents

We use reasonable administrative, technical and organisational safeguards appropriate to the information and service. These include access restrictions, secure transmission where supported, credential controls, provider management and measures to reduce unnecessary data collection.

No system is perfectly secure. Protect your email, Telegram account, devices and credentials. Contact us promptly if you suspect unauthorised access. Where a data breach requires notification under applicable law, we will assess the incident and notify the relevant authority and affected individuals as required.

12. Your choices and requests

Subject to applicable law and reasonable verification, you can contact us to:

• Ask what personal data we hold and how it has been used or disclosed.
• Request access, correction or a copy of available information.
• Request deletion of submitted quiz answers, a waitlist entry or available companion records, subject to applicable limitations.
• Withdraw consent for a use that depends on consent or stop optional communications.
• Stop using the companion service or request account closure without pressure to remain.

Email mabel@maibel.com with your request. For waitlist emails, you may also reply asking to be removed, including by replying “STOP”. We may need enough information to verify your identity and locate the relevant records. We will explain any applicable limits or likely consequences of withdrawal and respond within the period required by law.

Withdrawing consent does not undo processing already carried out lawfully. It may prevent us from providing a feature that requires the relevant information. A removal or deletion request is not automatically completed merely by closing the quiz.

13. Age, wellbeing and emergencies

The live Founding Beta is intended for adults aged 18 or older. Do not join the beta if you are under 18. If we learn that personal data from a person under 18 has been collected through that beta, we may suspend access and delete the information, subject to safety and legal requirements.

Evren provides general wellness support. He is not medical or mental-health care, an emergency service or a human who continuously monitors you. We cannot guarantee detection of distress or danger. For an emergency, contact local emergency services or an appropriate qualified professional.

A live service may change its response, offer crisis resources, limit normal companion behaviour or flag an interaction for authorised review where a serious safety concern is detected. Where permitted or required by law, limited information may be disclosed to address a serious threat to life, health or safety. We may be unable to identify your location or contact help on your behalf.

Maibel’s aim is to support your wellbeing and agency, respect boundaries and keep appropriate real-world support in view.

14. Changes to this policy

We may update this policy as the services, law or our practices change. We will publish the revised policy here and update its effective date. If a change materially affects how we use personal data, we will provide additional notice and seek consent where required.

15. Contact and complaints

Data Protection Officer
Maibel Pte. Ltd. · Singapore
mabel@maibel.com

Please include enough detail for us to understand your request or concern. If you are not satisfied with our response, you may contact Singapore’s Personal Data Protection Commission or another competent regulator.